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Sponsorship





Many sponsorship opportunities are available to companies and civic organizations of all sizes. For more information and to receive a sponsorship package, please contact Hollywood Santa Parade, LLC.

  • Pole banners are displayed throughout the parade area promoting Hollywood's Santa Parade in the weeks leading up to the parade.
  • Pole banners give the sponsor an opportunity for thousands of people to view their name daily in association with the parade.
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  • Entry into Hollywood's Santa Parade.
  • Single character or group of characters representing a television show, movie, theme park or icon.
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  • Entry allows balloon walkers to move the gigantic balloons down the parade route while making a visual statement about a movie, video or television show.
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Name Association
  • Sponsor name to appear on parade literature including brochures, marketing materials, press releases, press kits and official souvenir printed parade program(printing schedule dependent).
Featured Float Entry
  • Sponsor receives a float entry into Hollywood's Santa Parade.
  • The float will carry a celebrity and will encompass a national
  • charity of your choice (subject to committee approval).
Hospitality
  • Sponsor will receive four (4) grandstand tickets along with two (2) parking passes.
  • Sponsor will receive two (2) VIP invitations to the green room where you will have an opportunity to mingle with the stars.
  • Sponsor will receive eight (8) official souvenir printed parade programs and eight (8) commemorative parade pins.
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There are ten announcing stages available along the parade route giving the sponsor the opportunity to target their product or services.

Three Sponsorship Packages


  • Stage
  • 100 seat bleacher
  • Catering for 125 people (snacks)
  • PA System
  • Stage and street lighting
  • Banners* placed in 4 major locations
  • Opportunity to supply your own announcer
  • Stage staff personnel
  • TV credits
  • Security guard
  • 1/2 page ad in Souvenir Program
  • 25 Souvenir Programs
  • Opportunity to offer samples to the crowd
  • Stage
  • PA System
  • Stage and street lighting
  • Banners* placed in 2 major locations
  • Opportunity to supply your own announcer
  • Stage staff personnel
  • TV credits
  • Security guard
  • 1/4 page ad in Souvenir Program
  • 15 Souvenir Programs
  • Opportunity to offer samples to the crowd
  • Stage
  • PA System
  • Stage and street lighting
  • Banner* placed in a major location
  • Opportunity to supply your own announcer
  • Stage staff personnel
  • Opportunity to offer samples to the crowd
* Banner supplied by sponsor

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OFFICIAL SPONSOR is entitled to the following benefits:
  • Name Association/Recognition
  • Float Entry Discount
  • Half Page Ad in official souvenir printed parade program
Name Association
  • Sponsor name to appear on all parade literature as an Official/Corporate Sponsor including brochures, marketing materials, press releases, press kits and official souvenir printed parade program(printing schedule dependent).
Featured Float Entry
  • Sponsor will receive a float entry at half price the regular entry fee.
  • This float will carry a prominent celebrity and will encompass a national charity of your choice (subject to committee approval).
  • Sponsor will receive six (6) premium grandstand VIP tickets along with three (3) VIP reserved parking spots.
  • Sponsor will receive six (6) VIP invitations to the green room where you will have an opportunity to meet the stars.
  • Sponsor will receive six (6) official souvenir printed parade programs and six (6) commemorative parade pins.
  • Sponsor will receive a banner, provided by Hollywood's Santa Parade, to be located in front of the grandstands with sponsor name and logo.
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PRESENTING SPONSOR is entitled to the following benefits:
  • Name Association/Recognition
  • Television Coverage
  • Float Entry
  • Grandstand Seating
  • Full Page Ad in official printed souvenir parade program
Name Association/Recognition
  • Name association with all aspects of the event, stretching from local to international networks.
  • Sponsor name to appear on all parade literature as a Presenting Sponsor including brochures, marketing materials, press releases, press kits and official printed souvenir parade program (printing schedule dependent).
  • Inclusion in all press releases reaching local, regional, national and international media.
Television Coverage
  • A two hour high impact television broadcast of Hollywood’s Santa Parade.
  • Closing credits during the broadcast.
Featured Float Entry S
  • ponsor will receive a special themed float entry to be representative of your company.
  • The float will carry a very prominent celebrity.
  • In addition, the float will encompass a national charity of your choice (subject to committee approval).
Hospitality
  • Sponsor will receive ten (10) premium grandstand VIP tickets and five (5) VIP reserved parking spots.
  • Sponsor will receive ten (10) VIP invitations to the green room,where you will have an opportunity to meet the stars.
  • Sponsor will receive twenty (20) official printed souvenir parade programs and twenty (20) commemorative parade pins.
  • Sponsor will receive a banner, provided by Hollywood’s Santa Parade, to be located in front of the grandstands with sponsor name and logo.
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TITLE SPONSOR is entitled to the following benefits:
  • Name Association/Recognition
  • Television Coverage
  • Featured Float Entry
  • Grandstand Seats
  • Backpage Ad in official souvenir printed parade program
Name Association/Recognition
  • Extensive name association with all aspects of the event, stretching from local to international networks.
  • Sponsor's name and logo will be incorporated into all pre-event marketing materials that are mailed to all potential corporate sponsors (both national and local companies).
  • Inclusion in all press releases reaching local, regional, national and international media.
  • Sponsor's name and logo will be incorporated into parade stationery used year round for all media, volunteer and corporate correspondence, (printing schedule dependent).
  • Sponsor name and logo to appear on the opening banner for the parade. This banner will be seen by over 500,000 anticipated spectators along the two-mile parade route. Millions of viewers at home will see the banner on television.
  • Title Sponsor will be permitted to have up to twelve (12) 3 ft. x 6 ft. banners (sponsored supplied) around the parade route.
Television Coverage
  • A two hour high impact television broadcast of Hollywood's Santa Parade.
  • Opening and Closing credits during the broadcast.
  • Two (2) :30 television spots on the broadcast -- commercial provided by sponsor.
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TELEVISION SPONSOR is entitled to the following benefits:
  • Name Association/Recognition
  • Television Coverage
  • Featured Float Entry
  • Grandstand Seats
  • Back Page Ad in official souvenir printed parade program
Name Association/Recognition
  • Extensive name association with all aspects of the event
  • Sponsor's name and logo will be incorporated into all pre-event marketing materials that are mailed to all potential corporate sponsors (both national and local companies).
  • Inclusion in all press releases reaching local, regional, national and international media.
  • Sponsor's name and logo will be incorporated into parade stationery used year round for all media, volunteer and corporate correspondence, (printing schedule dependent).
  • Television Sponsor will be permitted to have up to six (6) 3 ft. x 6 ft. banners (sponsored-supplied) around the parade route.
Television Coverage
  • Rights to produce a two hour high impact television broadcast of Hollywood's Santa Parade.
  • Opportunity to rebroadcast throughout the season on local television and within the station's network affiliations.
  • Behind the scene glimpses from the Green Room.
Featured Float Entry
  • Sponsor will receive a float entry that will host one of the parade's celebrities, depending upon their acceptance. In addition, this float will encompass a national charity of your choice (subject to committee approval).
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Hollywood Santa Parade, LLC
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Last Modified: 1/4/2008